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Marketplace Fee Calculator
Compare fees across the five major ecommerce marketplaces. See how much Amazon (15%), eBay (13.25% + $0.30), Etsy (6.5% + listing + payment), Walmart (6-20%), and Shopify Payments (2.9% + $0.30) take from each sale. Find the most profitable channel for your products.
Product & Volume Inputs
Product Sale Price ($)
Sales Volume (per month)
Fee Reference: Amazon 15%, eBay 13.25% + $0.30, Etsy 6.5% + $0.20 listing + 3%+$0.25 payment, Walmart 15% (avg), Shopify 2.9% + $0.30.
Fee Comparison by Marketplace
Sale Price$49.99
Monthly Revenue (500 units)$24995.00
Amazon (15%)Fee: $7.50 | Net: $42.49
eBay (13.25% + $0.30)Fee: $6.92 | Net: $43.07
Etsy (6.5% + listing + payment)Fee: $5.20 | Net: $44.79
Walmart (15% avg)Fee: $7.50 | Net: $42.49
Shopify Payments (2.9% + $0.30)Fee: $48.24 | Net: $1.75
Amazon Monthly Fees$3749.25
eBay Monthly Fees$3461.84
Etsy Monthly Fees$2599.53
Walmart Monthly Fees$3749.25
Shopify Monthly Fees$874.86
Best Platform: The highest net per sale is $48.24. Annual savings vs the most expensive platform: $5.75 per sale.
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Authoritative References
Frequently Asked Questions
What are the typical marketplace fees for each platform?
Each marketplace has unique fee structures: Amazon charges 8-20% referral fee + fulfillment fees, eBay charges 13.25% final value fee + $0.30 per order, Etsy charges 6.5% transaction fee + $0.20 listing fee + 3%+$0.25 processing fee, Walmart charges 6-20% referral fee, and Shopify Payments charges 2.4-2.9% + $0.30 per transaction. Understanding these differences is critical for multichannel pricing strategy.
How do marketplace fees affect my pricing strategy?
Marketplace fees directly impact your minimum viable price. For example, a $50 product on Amazon (15% referral) costs $7.50 in fees, on eBay (13.25%) costs $6.63, on Etsy (6.5%) costs $3.25. You must account for these differences when setting prices across platforms. Many sellers increase prices on higher-fee platforms by 5-10% to maintain consistent margins.
Which marketplace has the lowest fees for sellers?
Etsy has the lowest base transaction fee at 6.5%, but charges additional listing fees ($0.20) and payment processing (3%+$0.25). Shopify Payments charges 2.4-2.9%+$0.30 (no listing fees). For high-volume sellers, Shopify or your own website typically have the lowest total fees. Etsy is competitive for handmade/craft items with lower price points.
How do Amazon referral fees vary by category?
Amazon referral fees range from 8-20% depending on category: Electronics accessories 15%, Furniture 15% ($200 max), Jewelry 20% (first $250 then 5%), Grocery 8-15%, Beauty 15%, Apparel 17%, Shoes 15%, Toys 15%, Video Games 15%, and Books 15%. The minimum referral fee is $0.50-$2.00 per item depending on category.
Should I factor marketplace fees into my product pricing?
Absolutely. Marketplace fees are one of your largest variable costs after COGS. A product with 40% gross margin on your own site may only have 25-28% margin on Amazon after referral and fulfillment fees. Always calculate platform-specific pricing to ensure profitability on each channel. Consider using different SKUs or bundle configurations to maintain margin consistency across platforms.