/ /Marketplace Fee Comparison Calculator
Marketplace Fee Comparison Calculator
Rank Amazon, eBay, Etsy, and Walmart on one price: per-platform fee, net per sale, and the cheapest channel for the exact SKU you sell.
Comparison Inputs
Selling Price ($)
Amazon Fee (%)
eBay Fee (%)
eBay Fixed per Order ($)
Etsy Transaction (%)
Etsy Listing + Processing ($)
Walmart Fee (%)
Channel Comparison
Amazon fee / net$9.00 / $51.00
eBay fee / net$8.25 / $51.75
Etsy fee / net$6.15 / $53.85
Walmart fee / net$9.00 / $51.00
Best Net per Sale$53.85
Channel verdict: Best net per sale is $53.85 on a $60.00 list. Etsy wins on fees for this SKU — lean into handmade positioning there. Recheck quarterly as rates change.
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Authoritative References
Frequently Asked Questions
Which marketplace has the lowest fees?
It depends on price: Etsy (6.5% + fixed + 3% processing) usually wins under $40, eBay competes mid-range, and Amazon justifies 15% with volume. Run your exact price — rules of thumb mislead.
Should fee comparison include fixed fees?
Always — $0.20-$0.30 fixed amounts decide cheap-SKU rankings. Percentage-only comparisons crown the wrong channel below $25.
Do fulfillment fees change the ranking?
Often decisively: FBA fees can exceed referral gaps. Add per-channel fulfillment before choosing, not after.
Should I list everywhere anyway?
List where net-per-unit clears your margin floor after realistic volume. Extra channels add reconciliation and return complexity that fee math alone hides.
How often do marketplace fees change?
Major updates land yearly (usually Q1). Re-run this comparison after every announcement — last year winner often loses by a point or two.