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Orders From Traffic Calculator
Forecast orders from any traffic plan: traffic times conversion rate becomes orders, revenue at AOV, and the gain from a half-point conversion improvement.
Traffic Forecast Inputs
Traffic (visitors)
Conversion Rate (%)
Average Order Value ($)
Traffic to Orders
Forecast Orders2500 orders
Forecast Revenue (RPV $1.63)$162500.00
At +0.5pt Conversion3000 orders ($195000.00)
Forecast verdict: 100000 visitors at 2.5% yield 2500 orders ($162500.00). Half a point of CRO adds 500 orders ($32500.00) — price that into your optimization budget.
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Authoritative References
Frequently Asked Questions
How do you forecast orders from traffic?
Orders = Traffic x Conversion Rate. With 100,000 visitors at 2.5%, expect 2,500 orders; revenue is Orders x AOV.
How accurate are traffic-to-order forecasts?
Within 10-15% when conversion uses same-channel history. Blended rates mislead — forecast email, organic, and paid separately, then sum.
Should new versus returning traffic convert differently?
Yes — returning visitors often convert 2-3x higher. Split forecasts by new and returning cohorts for launch and promo planning.
How does seasonality change the forecast?
Multiply by a seasonal index (e.g., 1.4x for Black Friday week) built from last-year same-week conversion, not just traffic.
What is the value of half a point of conversion?
Traffic x 0.5% x AOV. On 100,000 visitors at $65, it is 500 orders and $32,500 — the ceiling for what that CRO win is worth.