/ /Profit Per Acquisition Calculator
Profit Per Acquisition Calculator
Score every acquired customer: profit per acquisition after all costs including CAC, plus margin and payback context for acquisition budgeting.
Acquisition Inputs
New Customers Acquired
Revenue From New Customers ($)
Total Costs incl. CAC ($)
CAC per Customer ($)
Acquisition Profit
Revenue / Customer$80.00
Total CAC Spend-$33600.00
Profit per Acquisition$21.67
Acquisition Margin27.1%
Acquisition verdict: Each acquired customer nets $21.67 (27.1% margin) on $80.00 revenue. Acquisition is self-funding: scale while CAC stays near current levels.
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Authoritative References
Frequently Asked Questions
How is profit per acquisition calculated?
Profit per Acquisition = (Revenue from New Customers - All Costs including CAC) / New Customers. It answers whether acquisition itself makes money before any repeat purchases.
What is the difference between CAC and profit per acquisition?
CAC is just the cost to acquire; profit per acquisition nets revenue against CAC plus fulfillment. A $28 CAC is fine at $80 first-order revenue and fatal at $30.
Should repeat purchases count?
Track first-order profit per acquisition separately from lifetime profit. Scale decisions need first-order payback; LTV-based scaling needs proven retention data behind it.
What acquisition margin is healthy?
First-order acquisition margins of 10-20% are strong; break-even first orders are acceptable only with proven 60-day repeat rates above 25%.
How do I lower CAC without killing volume?
Shift budget to proven intent (brand, retargeting), tighten geo and device splits, improve landing conversion, and cap frequency. Small conversion gains cut CAC faster than bid cuts.