/ /Profit Per Click Calculator
Profit Per Click Calculator
Know exactly what each paid click earns: profit after ad spend and fulfillment, break-even CPC, and ROAS — the three numbers every bid decision needs.
Paid Click Inputs
Paid Clicks
Revenue From Clicks ($)
Ad Spend ($)
COGS + Fulfillment ($)
Click Profitability
Revenue / Ad Spend (ROAS)5.33x
Actual CPC$0.240
Profit per Click$0.400
Break-Even CPC$0.640
Bidding verdict: Each click nets $0.400 at a $0.240 CPC — bid up to $0.640 and stay profitable. Headroom exists: scale winning keywords while CPC stays under break-even.
Related Ecommerce Calculators
Authoritative References
Frequently Asked Questions
How is profit per click calculated?
Profit per Click = (Revenue - Ad Spend - COGS and Fulfillment) / Clicks. It is the only PPC metric that includes product costs, so it beats ROAS for bid decisions.
What is break-even CPC?
Break-Even CPC = (Revenue - COGS and Fulfillment) / Clicks. Bids below it profit; bids above it lose. Set automated bid caps at 70-80% of break-even for safety.
What ROAS is profitable?
It depends on margin: Break-Even ROAS = 1 / Contribution Margin. At 40% contribution margin, ROAS must exceed 2.5x. Judge campaigns on profit per click, not a universal ROAS.
Should agency fees count in profit per click?
Yes — include management fees and tool costs in ad spend or as a separate line. A campaign with 3x ROAS can still lose after a 15% management fee on thin margins.
How do I scale winning keywords?
Raise budgets 20-30% at a time while CPC stays under break-even, expand match types gradually, and feed back profit (not revenue) to smart bidding where possible.