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Profit Per Order Calculator
Find your true profit on every order: AOV minus COGS, shipping, marketplace and payment fees, and marketing cost per order. The per-order margin tells you whether scale helps or hurts.
Per-Order Inputs
Average Order Value ($)
COGS per Order ($)
Shipping + Fulfillment per Order ($)
Marketplace + Payment Fees per Order ($)
Marketing Cost per Order ($) Ad spend / orders
Per-Order Profit
AOV$78.00
Total Cost / Order-$50.00
Profit per Order$28.00
Per-Order Margin35.9%
Break-Even AOV$50.00
Per-order verdict: Each order earns $28.00 (35.9% margin). Scale helps: every extra order adds profit — push volume while holding these unit costs. Orders below $50.00 AOV lose money.
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Authoritative References
Frequently Asked Questions
How do you calculate profit per order?
Profit per Order = AOV - COGS - Shipping - Fees - Marketing per order. A $78 AOV with $50 total costs earns $28 per order, a 35.9% margin.
What is a good profit per order?
Healthy ecommerce orders keep 15-30% margin after every variable cost. Below 10%, small fee or ad-cost increases flip orders negative — raise AOV or cut per-order costs first.
What is break-even AOV?
The AOV where profit per order equals zero: exactly your total variable cost per order. Every order above it profits; every order below it loses.
How do I increase profit per order without raising prices?
Cut shipping via free-shipping thresholds that lift AOV, shift mix to lower-fee channels, trim CAC with retention, and reduce per-order pick-pack with better 3PL rates.
Should profit per order include overhead?
Track both: contribution per order (variable costs only) for scaling decisions, and fully-loaded profit per order (with overhead allocated) for overall health. Never scale on contribution alone if overhead is growing.