/ /Purchase Rate Calculator
Purchase Rate Calculator
Close the loop on cart intent: cart-to-purchase rate, full view-to-purchase conversion, and revenue — so you can separate PDP problems from checkout problems.
Purchase Inputs
Cart Adds
Purchases
Product Views
Average Order Value ($)
Purchase Performance
Cart-to-Purchase Rate30.0%
Overall View-to-Purchase2.52%
Revenue$36540.00
Lost Cart Value$85260.00
Purchase verdict: Carts close at 30.0% for $36540.00 revenue with $85260.00 left in unclosed carts. Strong closing — grow ATC volume.
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Authoritative References
Frequently Asked Questions
How is purchase rate calculated?
Purchases / Cart Adds x 100. With 630 purchases from 2,100 adds, the cart-to-purchase rate is 30%.
What is a good cart-to-purchase rate?
25-35% typical; 40%+ is excellent. Below 20%, checkout friction or payment failures usually dominate.
Why track view-to-purchase alongside close rate?
Overall conversion ties merchandising to money: a 2.5% overall rate with a 40% close rate means PDPs need work, while the reverse means checkout needs work.
How do I value unclosed carts?
Unclosed Carts x AOV. With 1,470 unclosed at $58, $85,260 awaits recovery — even a 10% reclaim rate funds serious email and SMS tooling.
What lifts purchase rate fastest?
One-hour recovery emails, SMS for high carts, express wallets, address autocomplete, and visible guarantees at the payment step.