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Required Traffic Calculator
Find the traffic your order goal demands: required visitors from target orders and conversion rate, plus the ad budget at your CPC and the gap versus current traffic.
Traffic Goal Inputs
Target Orders
Conversion Rate (%)
Average CPC ($)
Current Traffic
Required Traffic
Required Traffic80000 visitors
Paid Budget at $0.85 CPC$68000.00
Gap vs Current+20000 (33%)
Traffic verdict: You need 80000 visitors for 2000 orders — a 20000-visitor gap costing about $68000.00 paid.
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Authoritative References
Frequently Asked Questions
How much traffic do I need for my order goal?
Required Traffic = Target Orders / Conversion Rate. For 2,000 orders at 2.5%, you need 80,000 visitors.
How do I budget paid traffic from this?
Multiply required paid visitors by CPC: 80,000 x $0.85 = $68,000 at full paid mix. Blend organic share to cut the paid portion realistically.
Is it cheaper to buy traffic or lift conversion?
Usually conversion: lifting 2.5% to 3% cuts required traffic 17%. Price CRO tests against the paid budget they displace.
Should new and returning traffic share one rate?
No — returning converts much higher. Split goals by cohort or blended math understates new-traffic needs and overstates retargeting.
How do I close a traffic gap fast?
Expand winning prospecting audiences 20% weekly, add shopping and performance-max coverage, and ship one CRO win in parallel so new traffic converts.