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Required Visitors Calculator
Work backwards from a revenue target to required visitors: orders implied by AOV, visitors implied by conversion rate, and a daily run rate for the month.
Visitor Goal Inputs
Target Revenue ($)
Conversion Rate (%)
Average Order Value ($)
Days in Period
Required Visitors
Implied Orders2000 orders
Required Visitors100000 visitors
Daily Pace3333 / day
Visitor verdict:$100000.00 needs 2000 orders and 100000 visitors — 3333/day. Missing the daily pace two days running means add traffic or conversion immediately.
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Authoritative References
Frequently Asked Questions
How many visitors do I need for a revenue target?
Visitors = (Target Revenue / AOV) / Conversion Rate. For $100,000 at $50 AOV and 2%, you need 2,000 orders from 100,000 visitors.
How do I set a daily visitor target?
Divide required visitors by selling days: 100,000 over 30 days is 3,334/day. Weight weekends higher using historical day-of-week shares.
What if conversion varies by channel?
Compute visitors per channel with each channel rate, then sum. Blended rates hide that paid needs far more visitors than email for the same orders.
Should AOV be gross or net?
Use net realized AOV (after discounts and refunds) for visitor goals, or traffic plans come up short against gross assumptions.
How do returning visitors change the math?
Returning visitors convert higher, so a loyal base lowers total visitors needed. Segment new versus returning goals to keep acquisition honest.