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Sales Conversion Calculator
Turn traffic into sales math: conversion rate from visitors and orders, revenue at your AOV, revenue per visitor, and the uplift a one-point rate gain delivers.
Sales Conversion Inputs
Visitors
Orders
Average Order Value ($)
Conversion to Sales
Visitors / Orders20000 / 520
Sales Conversion Rate2.60%
Revenue$33280.00 (RPV $1.66)
Revenue at +1pt Rate$46080.00 (720 orders)
Sales verdict: You convert at 2.60% for $33280.00 revenue. One extra point of conversion on this traffic is worth $46080.00 — usually the cheapest growth you can buy.
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Authoritative References
Frequently Asked Questions
How is sales conversion rate calculated?
Sales Conversion Rate = Orders / Visitors x 100. With 520 orders from 20,000 visitors, conversion is 2.6%. Revenue follows as Orders x AOV.
What is a good sales conversion rate?
2.5-3% is average across ecommerce; 5%+ is excellent. Branded and email traffic converts 2-3x higher than cold social, so judge blended rates against your own mix.
How much is one point of conversion worth?
Visitors x 1% x AOV. On 20,000 visitors at $64 AOV, each point is 200 orders and $12,800 revenue — the business case for every CRO test.
Should conversion use sessions or users?
Use sessions for merchandising tests (each visit can convert) and users for acquisition efficiency. Pick one denominator per report and label it.
How do I raise sales conversion fastest?
Fix speed, shipping transparency, reviews above the fold, and one-page checkout first — these four lift most stores 0.5-1.5 points before any redesign.