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Target Revenue Calculator
Turn a profit goal into a revenue target: fixed costs plus target profit divided by net margin, converted into required orders and a monthly run rate.
Revenue Target Inputs
Fixed Costs ($)
Target Profit ($)
Net Margin (%)
Average Order Value ($)
Period (months)
Revenue Target
Target Revenue$142857.14
Required Orders1429 orders
Monthly Revenue Pace$11904.76
Monthly Orders Pace119 / month
Target verdict: Hit $142857.14 revenue (1429 orders at $100.00 AOV) to bank $30000.00 profit at a 35.0% margin. That paces $11904.76/month — track weekly against it.
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Frequently Asked Questions
How is target revenue calculated?
Target Revenue = (Fixed Costs + Target Profit) / Net Margin. With $20,000 fixed, $30,000 target, and 35% margin, required revenue is $142,857.
What is the difference between target revenue and break-even revenue?
Break-even covers fixed costs (zero profit); target revenue additionally funds the profit goal. The gap between them is Target Profit / Margin.
How do I convert revenue targets to order targets?
Divide by AOV: Required Orders = Target Revenue / AOV. At $142,857 and $100 AOV, you need 1,429 orders in the period.
Should margin assumptions be conservative?
Yes — use trailing net margin minus 2-3 points for targets so fee creep and discounting do not break the plan. Beat a conservative target rather than miss an aggressive one.
How do I pace a revenue target monthly?
Divide by months and track cumulative progress weekly. Front-load acquisition spend early in the period so compounding (reviews, repeat) helps later months.