/ /View-to-Cart Rate Calculator
View-to-Cart Rate Calculator
Map the top of the funnel: view-to-cart rate, cart-to-checkout progression, and full view-to-checkout flow to find exactly where shoppers stall.
Funnel Inputs
Product Views
Cart Adds
Checkout Starts
Funnel Stages
View-to-Cart Rate8.40%
Cart-to-Checkout Rate66.7%
View-to-Checkout Rate5.60%
Stalled (top / mid)22900 / 700
Funnel verdict:8.40% of views reach cart and 66.7% of carts reach checkout. Both stages flow well — push qualified views.
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Authoritative References
Frequently Asked Questions
How is view-to-cart rate calculated?
Cart Adds / Product Views x 100. With 2,100 adds from 25,000 views, view-to-cart is 8.4% — the top-of-funnel health metric.
What is a good view-to-cart rate?
5-10% typical, 10%+ strong. Fashion and beauty skew higher; considered electronics skew lower. Trend matters more than the absolute number.
How is it different from add-to-cart rate?
They usually match; view-to-cart explicitly frames the funnel (views to carts to checkout) so stage drop-offs stay visible in one view.
What should cart-to-checkout rate be?
60-75% of carts should start checkout. Below 50%, shipping shock, account walls, or cart bugs are likely culprits.
How do I fix a stalled top of funnel?
Match ad creative to PDP headlines, tighten variant defaults, show delivery dates, and add comparison content — intent mismatches stall views before carts.